Communications leader

Strategic communications for companies building what's next

Nearly a decade leading PR and communications for Nasdaq-listed companies, crypto infrastructure, fintech, cybersecurity, AI, and deep tech across B2B and B2C verticals.

Rachel Saulpaugh
9+Years
35+Clients
$1M+Revenue
Bloomberg/WSJ/Fortune/TechCrunch/CoinDesk/The Block/CNBC/Forbes/Reuters/Decrypt/Financial Times/American Banker/Business Insider/Bloomberg/WSJ/Fortune/TechCrunch/CoinDesk/The Block/CNBC/Forbes/Reuters/Decrypt/Financial Times/American Banker/Business Insider/
About

Emerging tech communications leader with proven impact across B2B and B2C

BloombergFortuneWSJTechCrunchCNBCCoinDeskThe BlockForbesReuters
Background

Passionate about storytelling for companies building the future, I've spent nearly a decade at the crossroads of emerging technology and strategic communications — leading high-performing teams through product launches, market-defining moments, and fast-moving news cycles.

I take pride in developing the people around me as much as the programs we build together. The best communications work comes from teams that are aligned, trusted, and given the space to do their best thinking.

I've worked with more than 35 clients spanning a wide range of verticals — from DeFi protocols and Layer 1s to AI platforms, cybersecurity, insurtech, SaaS, and everything in between. I'm open to exploring opportunities across all types of projects.

Representing publicly listed companies and leading startups across tech, crypto, and fintech

Select client roster across nine years of agency experience

MARA
Nasdaq: MARA
Bitcoin Mining
Abra
Nasdaq: ABRX
Crypto Wealth Mgmt
Perpetuals.com
Nasdaq: PDC
Derivatives
Sanmina
Nasdaq: SANM
Manufacturing
Ripple
Payments
Franklin Templeton
Digital Assets
OpenSea
NFT Marketplace
Solana Foundation
Layer 1
Algorand
Layer 1
Autonomys Network
Decentralized AI
Cowbell Cyber
Cyber Insurance
Netenrich
Cybersecurity
Panda Security
Cybersecurity
Meanwhile
Bitcoin Insurance
Maple Finance
DeFi
Banxa
Crypto Payments
Whatfix
SaaS / DAP
OneSignal
Martech
Knightscope
Robotics
Celo Foundation
Web3
Framework Ventures
Venture Capital
Blockworks
Media / Conferences
Expertise

Fluent across industries and communication disciplines

01
Crypto & Web3
Layer 1s, DeFi, NFTs, Bitcoin mining, wallets, exchanges, DAOs
02
Fintech & Payments
Digital banking, payments infrastructure, lending, wealth management
03
Cybersecurity
Cyber insurance, enterprise security, threat intelligence, SaaS
04
AI & Deep Tech
AI-native platforms, autonomous systems, decentralized AI, robotics
05
Insurtech
Stealth launches through Series B, digital insurance products
06
Enterprise Tech
SaaS, cloud infrastructure, B2B platforms, manufacturing
Conference media

On-site event PR at the industry's most prominent conferences

Solana Breakpoint
On-site media management and PR strategy for Solana Foundation's flagship annual conference
Blockworks Digital Asset Summit
Media relations and executive visibility for a premier institutional crypto event
Blockworks Permissionless
On-site PR support and media coordination for the leading DeFi and Web3 developer conference
Futurist Conference
Speaker placement, media outreach, and on-site event PR for Canada's largest blockchain conference
NFT.NYC
Media relations and client PR support at the world's largest NFT conference
Outer Edge LA
On-site event PR and media management at the premier Web3 culture and technology conference
Featured press placements

Securing coverage that moves markets and builds credibility

Bloomberg TV
Global Markets Will Accept Tokenized Securities, Says Abra CEO Barhydt
Client: Abra
Fox Business
MARA expands Bitcoin mining amid AI surge, CEO Thiel unveils growth strategy
Client: MARA
Reuters
Crypto company Abra to go public in blank-check merger
Client: Abra
Bloomberg
Cantor Fitzgerald's $2B Bitcoin-Backed Lending Arm Makes First Deals
Client: Maple Finance
The Street
Abra CEO unveils synthetic dollar built on Solana to replace bank-backed stablecoins
Client: Abra
Decrypt
Crypto Firm Abra to Go Public on Nasdaq in $750 Million SPAC Deal
Client: Abra
Investment News
Crypto RIA Abra eyes public debut through $750m SPAC merger
Client: Abra
Sherwood News
Abra CEO: This is not bitcoin's "worst time ever" — advises "when in doubt, zoom out"
Client: Abra
CoinDesk
Crypto Lender Maple Finance Expands to Solana With Chainlink
Client: Maple Finance
DL News
Maple Finance bags $4bn in deposits — how it became the biggest onchain asset manager
Client: Maple Finance
Decrypt
This New Bitcoin Wallet Scans Your Blood Vessels — And Needs Zero Passwords
Client: HyperPlay
Decrypt
Opera, Celo Scale Up Partnership to 'Make Stablecoins Useful' For Millions of Users
Client: Celo Foundation
Decrypt
Sui Gaming Stablecoin Launching for SuiPlay0X1 Handheld, Playtron Ecosystem
Client: HyperPlay
Skills
Media relationsExecutive thought leadershipCrisis communicationsProduct launchesOp-ed placementTeam leadershipAgency managementSocial media strategyEvents PRNew business developmentInvestor communicationsAI-powered workflowsContent strategyMessaging frameworks
Tools & platforms
Meltwater & Cision — media monitoring
Claude & ChatGPT — AI-powered workflows
Microsoft Office Suite
LinkedIn & X (Twitter) — social strategy
Share of voice reporting
Cointelegraph, CoinDesk editorial systems

Let's work together

Available for new opportunities
Location
San Francisco Bay Area, CA